Corporate Brand Identity for Previsio Engineering Firm

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Previsio Engenharia Branding

Year & Location
2017, Canoas, Brazil.

Assignment
Brand Strategy, Naming, Visual Identity, Logo Design, and More.

Introducing Previsio Engenharia: a multidisciplinary engineering firm operating across Brazil and internationally. With a team comprising professionals boasting extensive technical expertise in managing large-scale projects, Previsio specializes primarily in Occupational Health and Safety. For this comprehensive branding project, Musen Design was entrusted with crafting Previsio Engenharia's brand identity from inception to fruition.

Drawing inspiration from the company's unwavering commitment to safety, our team meticulously developed the brand name, visual identity, and logo.

The brand name, "Previsio," cleverly combines "previsão" (forecast) and "precisão" (precision), reflecting the company's focus on foresight and accuracy in its engineering solutions. The visual identity, characterized by a harmonious blend of vibrant green and navy blue, mirrors Previsio's dedication to safety and professionalism. These colors were deliberately chosen to evoke a sense of trust, reliability, and stability, essential qualities in the engineering sector. Through thoughtful design elements and strategic color selection, the brand identity encapsulates Previsio Engenharia's ethos, positioning them as a leader in safety-driven engineering solutions.